Renaming the Standard

Requirements

This would need to be done in terms that are useful internationally, with thought to accurate, descriptive terminology extending throughout every phase of implementation and marketing.

As references to DTBs are everywhere, new terminology including acronyms would need to be as successful.

Current Nominees - add comments, new suggestions here (wiki style means no particular order, but perhaps some type of organization enabling concensus)
- Accessible Rich Media
- Universally Accessible Rich Media...
- Synchronized Rich Media
- Next Generation Rich Media Standard for Universally Accessible Interactive Digital Talking Books with Synchronized Images, Text, Audio, and Maybe Video

(5/20 BH) For communications and marketing purposes the „usual“ term of „digital talking book standard“ for the Z39.86 is, in my view, disorienting. One has always to explain to people that the digital talking book standard is not only about digital talking books, it’s going far beyond… and so on. The standard should have an appropriate denomination that says what about it is. Is there a chance to give the standard another “name” in the future?

(5/20 GK) The opportunity would be in the revision of the standard. However, we have a huge reputation as the Digital Talking Books. It would be best to find a way to keep that recognition and yet explain more fully that we are about all content.

(5/20 DW) I like when the terms "accessible" or "universal access" are in the short description. The formulation "digital media" on its own is far too generic and carries no vision. DAISY is about understanding access-impairments and providing end-to-end solutions that incorporate accessibility from the outset. What the short description must not imply is that DAISY is *only* for people with disabilities. So this is why I suggest "universal access" instead of "accessibility".

(5/21 KK) At WWW2008, I noticed that the term 'Rich Media' is now used consistently to describe content that includes video, audio, etc on the Web and I believe we used that term at the Zed meeting last month. Adding 'Digital' or 'Accessible' would not always necessary since both are in the acronym for DAISY. 'Digital' is also completely understood in the context of modern media. 'Synchronized' is another term that has been suggested.
- Synchronized Accessible Rich Media
- Synchronized Rich Media - Am noting that the term Digital Talking Book does not include the word 'Accessible'. Is 'Synchronized Rich Media' accurate? Is it better since it is perhaps more universal?

(5/21 HK) I personally prefer “Accessible Rich Media” for DAISY Next or DAISY 4 to avoid exclusion of any disability communities but to keep the current accessibility level of blind and low vision people. There is a challenge to keep the united voice of persons with disabilities in broadband age when everything moves to motion pictures. If we fail to meet the requirements of those requires motion pictures and visual representation of the contents other than text, there will be a dangerous split of accessibility requirements within the disability community on the format of structured storage of human knowledge.
(5/21 BH) Standard for Synchronized Rich Media Universally Accessible
(5/21 BH) Standard for Universally Accessible Multimedia
(5/21 BH) Standard for Universally Accessible Rich Media
(5/21 BH) Standard for Synchronized Universally Accessible Rich Media
(5/21 DW) DAISY 4: Next Generation Rich Media Standard for Universally Accessible Interactive Digital Talking Books with Synchronized Images, Text, Audio, and Maybe Video. /breathe. (member of the NGRMSUAIDTBSITAMV branding team)