Digital publishing will evolve and many companies will be looking for a piece of the market.
- PDF from Adobe is loved by those that cherish the "print paradigm" and Adobe is trying to make changes that extend its capabilities, but what produced the PDF? Was it XML from the start?
- Flash from Macro media dominates for many applications. It is a strong contender for future publishing, but its base is outside the normal authoring stream, i.e. it has a weak text component.
- Many more proprietary formats are being proposed and attempting to grab market share. This trend will probably continue.