- In most search engines, search result shows the content of the title element.
- Users, and search engines need to be able to understand what can be found in the page from the title
- Not too long, and not too short title. (Somewhere between 3 and 8 words or so?)
- A unique title for each page.
- If the organization name has to be in the title, better to put it at the end of the title for better search engine result.